The Eloquent Arrow - Bulls-Eye Marketing
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Marketing Strategies, Copywriting, Copyediting, Proofreading
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Does your marketing make customers believe that only you can solve their problems or improve their lives?

An accomplished, award-winning copywriter/copyeditor, Jonathan Davis (The Eloquent Arrow) creates clear, eloquent messages that capture your target audience.

WHAT THE ELOQUENT ARROW DOES FOR YOUR BUSINESS

Connect with your market through concise, well-aimed copy
Edit your existing messages with an eagle’s eye for detail and a writer’s sense of flow
Help you distinguish your brand, product or service with clarity and conviction
Establish writing-style guidelines and focused marketing strategies
Make deadlines while balancing several jobs at once
Inject even more energy, intelligence and professionalism into your communications

CAREER HIGHLIGHTS

Started a successful freelance business with a recognizable brand
Built an efficient in-house marketing department from the ground up
Conceived & wrote an award-winning ad and annual report for a major trade association
Edited award-winning textbooks for a brand drawing 80% of company revenue
Composed & edited a 24-page brochure for a high-profile trade event in one week
Raised more than $100,000 in three months with a targeted fundraising brochure

PROFESSIONAL EXPERIENCE

Writer, Editor and Marketing Consultant
Current Clients and Partners

BannerDirect
Wilmington, North Carolina
Direct-mail marketing agency

Design Studio 303
Hammond, Indiana
Full-service marketing agency

Faris Creative
Colorado Springs, Colorado
Independent brand-marketing firm

Harrah's Joliet
Joliet, Illinois
Popular hotel and casino

Mhdezign, LLC
Chicago, Illinois
Print and web visual-communications studio

National Restaurant Association Solutions
Chicago, Illinois
Not-for-profit representing the restaurant and foodservice industry

Weblinx, Inc.
Oswego, Illinois
Web/Graphic design and marketing services firm

White Gazelle
Chicago, Illinois
Visual design and consulting services

Wilbert Funeral Services, Inc.
Broadview, Illinois
The United States’ leading provider of death-care products and services

Marketing Director

Camins Tomasz Kritt, Chicago, Illinois
A brokerage firm specializing in Chicago industrial real estate and office tenant representation

Established brand identity for new company; executed marketing plan with outside marketing & PR agencies; wrote all marketing content; created marketing collateral in-house, built mailing lists and coordinated print production; organized all direct-mail campaigns; set marketing budgets and tracked expenses.


Lead Marketing Writer

National Marine Manufacturers Association, Chicago, Illinois
A not-for-profit association representing the recreational boating industry; the world's largest boat show producer

Wrote and edited all marketing copy for 23 consumer boat shows and 2 trade shows; mentored junior writer.


Senior Marketing Writer

National Restaurant Association Educational Foundation, Chicago, Illinois
A not-for-profit association representing the restaurant and foodservice industry

Wrote and edited all outbound marketing messages for in-house creative team; managed content for company website; established writing style and trademark guidelines; mentored junior writer.


OTHER WAYS THE ELOQUENT ARROW FILLED BLANK PAGES
WITH COMPELLING INFORMATION

Stephen King’s America (Bowling Green Popular Press, Ohio)
Published book-length thesis of recurring themes in the work of popular author Stephen King, who authorized The Eloquent Arrow’s research of his safekept work.
The Chicago Tribune, Chicago, Illinois
Sports Writer/Stringer
The Daily Journal, Wheaton, Illinois
Sports Writer/Stringer
Eastern Illinois University
Sports Writer, The Daily Eastern News

WHERE THE ELOQUENT ARROW SHARPENED HIS PEOPLE AND BUSINESS SKILLS

First Chicago Bank (now Chase), Warrenville, Illinois
Sales Banker

- Top Branch Sales Performer 1993-1995
- 100% rating on survey of customer service performance

Oak Brook Bank (now MB Financial), Oak Brook, Illinois
Sales Banker

- Leading financial-products referral agent


EDUCATION

Bachelor of Arts (English), magna cum laude, North Central College, Naperville, Illinois


"We have been working with The Eloquent Arrow since 2003. He is easy to work with, and he quickly understands the product and the objective of the copy for the program he's writing. His copy is always fresh, and it always follows direct-marketing best practices. He is also dependable and flexible, making him invaluable in meeting the deadlines in our industry."

- Trudy Maus, Director of Creative and Production Services
BannerDirect, Wilmington, NC
The Eloquent Arrow - Bulls-Eye Marketing • Oswego, Illinois
Phone: 773.710.2119 • Email: jdavis@eloquentarrow.com
© 2012 The Eloquent Arrow. All Rights Reserved.