Fill Your Marketing Quiver
with Pointed Eloquent Arrows—
and Hit the Bulls-Eye Every
Time
The way you express how your business solves people’s
problems and improves their lives has the single greatest
impact on your success.
You face an overcrowded marketplace packed with competing
products and services. All claim to help customers better
than you do.
But of course that’s not true. You have an excellent
product or service and you believe in it. You can share it
with those who need and want it—if you know how to
communicate with them.
The Eloquent Arrow connects you with your audience through
highly focused, eloquently expressed truths about your business.
You no longer have to rely on exhausted platitudes such
as “great service,” “commitment to quality,” “attention
to needs” and “promise of value”—all
of which mean nothing to your audience anymore.
You now have access to an arsenal of original ideas that
differentiate you as your customers’ easy choice.
Pinpoint Marketing Strategies
To succeed, you need a brand identity your customers recognize
and trust.
The Eloquent Arrow first helps you define your brand with
a focusing exercise that applies specifically to your business
and your market.
Drawing from your answers, The Eloquent Arrow helps you
create the targeted plan and language that drive your brand
into the market and win it.
Your plan may include:
- key words to use
- a style sheet for term and idea consistency
- mission, positioning
and creative strategy statements
- a list of opportunities
for market exposure
- strategic relationships to pursue
- publications to target
- message-delivery recommendations.
Clear and Creative Copywriting
You will win the war for minds with the right ideas written
the right way.
Your marketing speaks for your business when you cannot.
For this reason, it must convey the best possible image of
how smart, resourceful, professional and innovative you are.
With a rich background in business writing, language study
and direct-response research, The Eloquent Arrow fills your
blank pages with the words and ideas your audience seeks
when gathering information and making decisions.
You benefit from a consistently compelling presentation
of your business as polished, trustworthy and deserving of
customers’ long-term loyalty.
Concise Copyediting
Maybe your project doesn’t require original writing.
Perhaps you or someone in your business already has well-developed
ideas or existing source material.
What’s missing is eloquence—an articulate, persuasive
flow of language with smooth transitions, grammatical accuracy
and a clear course from start to end. It’s lacking
that extra “something” to achieve a desired response.
An award-winning editor, The Eloquent Arrow perfects your
writing invisibly so that your voice emerges from presentations
with the greatest impact.
Precise Proofreading
Once you have written and edited copy, it is only 98% ready
to go.
Precise proofreading catches those tiny details that always
slip past you because of how close you are to your own work.
The details might be small, but each detracts from your
written product’s persuasion (and professionalism)
if overlooked.
Ensure an error-free presentation through The Eloquent Arrow’s
eagle eyes for correct spelling, grammar and punctuation.
(He was the only student in his college grammar course to
score perfectly on the final exam!)
Your Eloquent
Arrows
Your refined marketing arsenal can include many eloquent
arrows:
- Ads
- Annual Reports
- Brochures
- Buckslips
- Business Profiles & Case Studies
|
- Direct-Mail Letters
- E-mail Newsletters
- Feature Articles
- Invitations
- Marketing Plans
|
- Positioning Statements
- Press Releases
- Print Newsletters
- Tag Lines
- Web Site Copy
|
Together, you and The Eloquent Arrow determine which vehicles
will best serve your business's objectives.
|
