Businesses that want to break from the status quo and establish an identity unlike any other
Prevailing wisdom advises making people think less in order to connect with them. In a culture of increasing speed and simplicity, we aimed to inspire businesses to be even more deliberate in defining and expressing their identity – if they put more thought into who they are, they will incite customers to think even more about them.
Develop a "you"-focused campaign that prompts a business to think even deeper about its brand and its reason to be. B-U-C-Y: Be yourself and discover (see) why it's vital to personal and professional growth in your market.
Ideation and content for campaign cards and posters featuring hand-illustrated artwork and typography
Marketing Strategy, Content Writing, Content Editing