Audience

Travelers and adventurers with an interest in lodging, dining, culture and outdoor activities along Lake Michigan

Objective

Raise awareness of South Haven, Michigan’s diversity of recreation and relaxation both in town and in greater Van Buren County.

Solution

Working with South Haven Visitors Bureau social-media specialist and another writer, create a bank of blog articles featuring the many dimensions of South Haven as a has-it-all destination; optimize the articles with keyphrases for location through the online search engines; distribute each article as an e-newsletter and post it on the Visitors Bureau’s website.

Deliverable

Finished, approved blog/article content

Related Services

Content Writing, Content Editing, SEO