Audience

Individuals (mainly 25-54 years old) looking for a simple, efficient way to pack and roll their own cigarettes for social, recreational or medicinal purposes; they are also environmentally conscious.

Objective

Position the business as a distinctive brand of convenient, stylish, environmentally friendly cigarette-packing products and systems.

Solution

Collaborate with branding artist and company owner in the research and ideation for a brand identity that separates from immediate competitors, which mainly present as more casual/bohemian. In that context, convey sophistication that fits with versatile lifestyles. After developing the business name, simpacti (a fusion of simple, pack and simpático), create top-level messaging to complement primary imagery and packaging.

Deliverables

Company name; tagline; brand position, vision and mission statements; brand vernacular (e.g. CONEsistent, CONEserve)

Related Services

Marketing Strategy, Content Writing