Use Power Words

You can often raise responses to your messages by simply changing a few flat words to power words.

One survey of effective headlines revealed that the following words appeared with the most frequency: you, your, how, new, who, money, now, people, want, why.

Other powerful words and phrases are: here, yes, at last, do you, here, urgent, secrets of, love, introducing, announcing, good news, free, first, exclusive, easy and exciting.

Also consider how you and your readers would react to certain words. Which would hook you faster: "savings" or "discount"? "Big" or "huge"? "Promised" or "guaranteed"?

The next time you're writing a message that aims to sell or promote, go through it and see how often you use these tried-and-true response-generators.